Image And Type

This method uses both images and typography to communicate a message to a particular audience. The designer explores all the potential creative concepts that can be derived from using words (typography) and images (photography, illustration, and fine art). The designer not only finds or creates the appropriate letterforms and images , but they also establish the best balance between the two.

It is essential to use a designer when building product models and service associations with your customer base because they represent both the client and the audience.

Time and again, a business owner or operator, becomes too closely attached to the message to understand the various ways in which that message can be presented.  The audience on the other hand, is removed too far to have any direct impact via the communication presented. So, like a mouse trapped in a maze, you can easily find yourself in dilemma of not knowing where to go!

By working closely with our clients, we gain a solid understanding of the purpose for the content and interpret the way in which a particular audience will respond.

Nanimation's designers collaborate with market researchers and other specialists to understand the nature of the audience.

Once a design concept is chosen, the designers work with illustrators and photographers as well as with typesetters and printers or other production specialists to create the final design product.