Graphical Design

A logo is a visual identifier that represents an organizations personality and identity. The main function is to create an imprinted visual image that someone will remember and associate with the organization. The logo should double as the organizations "face", as if it where a living, breathing body. A well designed logo should create an emotional response , such as the feeling of seeing an old friend or having a warm piece of pie.

A thought-provoking logo design can strengthen your brand image giving you a advantage over your competition. Your logo is the foundation of your organizations personality, defining who and what your organization represents.
There are two types of people when it comes to understanding logos, those who do not put much thought into their logo/symbol and those who understand that the energy that comes from a logo is a crucial aspect to being identified by name.

To show an example of how powerful symbols and shapes can be, lets pick a popular company you might have heard of.

Think of an Apple, magically you envision either a delicious fruit or a successful computer company.
Now think of a Mac, and an Apple computer comes to mind.

There are several types of logos, and the proper selection of your logo will go a long way to establish your brand in the mind of your target audience. Using Apple again as an example, the word Mac (short for Macintosh), right away gives reference to a computer, that is if you are computer savvy. However what if you were a truck driver or mechanic?  Mac(k) might represent something entirely different.


As one of our clients, Nanimation works closely in the development of your logo, analyzing and considering all the attributes that encompass your iconic representation, including colors, wording/name presence, and more.